Overview
ThemeGood engaged me to design 3-grid Instagram posts to establish their social media presence, along with a custom photobooth prop for an event. The work needed to reflect the brand’s vibrant yet natural positioning.

Goal
The objective was to create a visually engaging Instagram launch while also delivering a photobooth prop that would enhance the brand experience at their event.

Challenges
ThemeGood did not have a fully developed brand system, which meant I needed to adapt their existing horizontal logo into a stacked version to fit the photobooth prop format. Additionally, the project was conducted in Cantonese, my first time managing professional communication in the language. Visually, the Instagram 3-grid posts required striking a balance between vibrancy and natural tones to authentically represent the multigrain drinks.

Scope
I measured, tested, and printed the photobooth prop to ensure accurate sizing for use. For social media, I colour-corrected and retouched photos to reflect the true shades of the multigrain drinks, and grouped key ingredients (such as melon with avocado) to highlight flavour authenticity.

Achievements
By adapting ThemeGood’s existing logo into a stacked version, I provided a practical brand solution that worked seamlessly for the photobooth prop and event use. The Instagram launch and event collaterals were well-received, helping the client strengthen brand visibility and connect with their university audience in Ipoh.