Faye Yeo - Art Director at ysFaye

Branding and Graphic Design

Brand Identities

Custom Client Brand Collaterals

These collaterals are real client examples that showcase the range of customised logos and brand assets I create. A stationery set from my own branding is also featured to demonstrate additional design capabilities. Whether you need something simple or fully customised, every piece can be tailored to your brand’s goals and style.

Anime Event Collaterals

Logo Designs

Stationery Set

Brand Identity Packages

Choose the level of detail that fits your creative or business needs.
*A 30-50% deposit (depending on scale of deliverables) is required to secure your project. Additional major revisions beyond the included rounds are available at $200 per round. The remaining balance is payable after you approve the final designs. Final files and assets will be shared immediately after payment.

Creator Mini Branding

$1,200–1,800

A focused visual starter kit crafted specifically for creators and freelancers who need consistency without the complexity of a full branding system.
Basic brand research tailored to personal style
Simple personal logo (monogram or name-focused)
Up to 2 rounds of revisions
Social media profile photo with logo
One curated 3-grid social media post set
One personalised colour palette

Stationery Set

$800–1,500

A focused package for brands that already have a logo but need polished corporate materials.
Business card design
Letterhead
Envelope
Total 3 items above or 3 custom stationeries
Up to 2 rounds of revisions
Print-ready and digital-ready files
Ideal for companies needing professional stationery without renewing their brand identity.

Logo-Only Package

$800–1,200

A focused option for clients who only require a logo but still want clarity and strategy behind it.
Basic brand research and exercise
1 final logo design (up to 2 initial concepts)
Up to 3 rounds of revisions
Final logo files in multiple formats (AI, PNG, JPG)
A clean, cost-effective choice for smaller businesses or early-stage brands.

Core Brand Identity

$4,500–6,500

Broader brand research including market position, competitors and brand tone direction.
Custom logo design with one final logomark plus two to three supporting variations
Social media profile image and banner or header
One page brand guide covering colours, fonts, logo usage and spacing, application
Visual direction refinement and updated brand assets
Up to three rounds of revisions

Monthly Design Retainer

$2,500–6,500

A set number of design hours per month (10–30 hours per month)
Graphic design support for digital or print
Monthly progress recap
Up to 2 revision rounds per task
Photo editing, illustration or website design (coding not included)
For companies, creators and startups that need ongoing, reliable design support
Additional hours at $200 per hour

Complete Brand Identity

$8,000–12,000

A fully developed brand system for companies that need a cohesive brand across all touchpoints.
Everything in the Brand Refresh Package
Up to 3 rounds of revisions
Full stationery suite (business cards, letterhead, email banner, envelope or 4 of your choice)
Additional brand assets as required
Ready-to-use print and digital files
Ideal for organisations seeking a professional, unified, and future-ready identity.