Overview
Sydney Grand Events, with branches in Australia and Indonesia, was one of my first freelance retainer clients while I was completing my Master’s degree.

Challenges
The brand needed to appeal to audiences across two countries with distinct preferences, and cater to customers with a wide age range.

Scope
My work covered end-to-end brand support, including website design and development, domain registration, hosting setup, collaterals, and the development of a cohesive brand identity system.

Achievements
I built a strong client relationship that grew into a retainer engagement, while delivering a unified brand presence across markets.