Overview
I collaborated with L and L Trading, a Vietnam-based company, to design a collection of six scratch-off travel maps offered in both gold and silver coatings. The series includes a special Adventure Edition and an additional Flags Edition featuring the national flags of every country. I also designed the instruction booklet and the packaging box to complete a cohesive, ready-to-sell product set.

Challenges
The main challenges involved balancing visual appeal with clarity after scratching, especially when working with two metallic coating options. Designing the Adventure Edition, which rewards travelers for completing three paths, required additional planning to make the gamified features intuitive and engaging. Ensuring that the booklet and packaging aligned with the product’s premium feel while staying within production constraints was also essential.

Scope
My responsibilities covered the full design process: developing concepts for the five map editions, planning color systems suitable for both metallic coatings, refining layouts and illustrations, and creating the Adventure Edition’s reward-based pathways. I also designed the instruction booklet and packaging box while coordinating with the client on print specifications and production requirements to ensure accuracy and consistency.

Achievements
The project resulted in a polished, market-ready product line with high-quality finishes and clear, user-friendly layouts. The Adventure Edition added an engaging, motivational element that helped differentiate the collection. Overall, the completed maps, booklet, and packaging strengthened L&L Trading’s travel-themed product offerings.