Overview
I developed a media sales kit for Laneige that showcased the brand’s product range through custom structural packaging and interactive board-game style inserts, elevating the unboxing experience for the media.
Challenges
The diecut development required extensive trial and refinement to achieve perfect fit, durability and production accuracy. Ensuring print precision while maintaining brand aesthetics demanded repeated prototyping and close attention to structural details.
Scope
I created multiple custom diecuts, measured and tested the structures manually, designed the full packaging system to hold 24 cushion units securely, and produced all accompanying game boards and instruction materials.
Achievements
The final kit delivered a polished, engaging media experience that strengthened Laneige’s brand presentation and reinforced their premium positioning during product launches.
Laneige Media Kit Concepts
A custom diecut box engineered to securely hold twenty four cushion compacts, designed through multiple rounds of precision testing for an exact fit. The kit included personalised name tags for media partners such as Elle, Cleo, Cosmopolitan, Harper’s Bazaar and others.
Laneige Board Game for SG50
A bespoke Laneige board game created for Singapore Day in celebration of the nation’s 50th year of independence, designed to be both interactive and brand-aligned while educating players through clear instructions and playful mechanics.