Corporate Brand Systems and Communications


KPMG

Overview
Working in-house at KPMG Malaysia, I contributed to maintaining national brand consistency across all Malaysian branches, ensuring all visual outputs adhered to global standards while supporting local market relevance. Selected publicly released materials are included.

Challenges
Beyond design tasks, projects outside the department’s scope were often redirected to our team. I streamlined these processes by defining clear task ownership and initiating proper workflows, while maintaining creative quality within strict brand guidelines.

Scope
This role involved producing corporate communication materials across print and digital formats within a strict global brand system. I supported internal and external communication design across multiple departments, ensuring consistency and adherence to corporate guidelines. I was also responsible for managing print production workflows, coordinating with vendors, and maintaining quality control across deliverables. In addition, I supported internal asset management through the organisation and maintenance of design resources and visual references.

Key Contributions
I improved internal design workflows by developing structured templates, written guidelines, and a centralised image library, reducing reliance on external vendors and improving turnaround time by approximately 75%. I designed and produced high-visibility corporate communications including Transparency Report, CEO Outlook infographics, VIBE e-magazine, and festive campaign materials, supporting executive communication and stakeholder engagement within strict brand governance requirements. I also managed end-to-end production workflows including print coordination, vendor communication, and quality control, while supporting in-house event photography and corporate portrait sessions.

Annual Dinner Collaterals


KPMG Annual Dinner Collaterals

Mjolnir Hammer Game

Some of the characters on the comic wall were based on KPMG Partners. Certain visuals have been adapted or simplified to protect confidential information. Designs were created as part of professional engagements and are shown here solely for portfolio presentation.

Dragon Lantern Contest Winner


Lip Sync Battle Poster

Dragon Lantern Winner

Inspired by themes of triumph and renewal, I designed a dragon emerging from the gates of Heaven, symbolised by the rising sun. Participants were provided with a blank lantern template to interpret and execute their own creative approach within a shared framework. The design was awarded first prize in recognition of its symbolism, composition, and storytelling within a constrained format.

Vibe Interactive e-Magazine Series


I collaborated with another designer on an interactive e-magazine series, contributing to the visual direction and production of key assets including the e-announcement, cover designs, and later issues of the VIBE e-Magazine. I was responsible for composing and refining each cover to ensure visual consistency and a cohesive narrative across the series.

Vibe 2020

Vibe 2021