Overview
Dezato Dezato is a Singapore based Japanese dessert brand. This project was developed in house for Studioworkz Productions, where I crafted a complete brand concept that blended traditional Japanese sensibilities with modern dessert culture. The proposal included identity design, packaging, store visuals and a hand drawn web concept that highlighted the artisanal character of the brand.

Challenges
The key challenge was to translate Japanese design aesthetics into a modern Singapore retail context while retaining authenticity and warmth. Every visual element, from the shop environment to the website, was drawn by hand to emphasize the crafted nature of the brand. This required significant attention to detail and time, but it helped bring the brand story to life in a memorable and authentic manner.

Scope
I was responsible for building the brand experience from the ground up. This included writing the proposal and designing the presentation deck, creating the identity and packaging system and producing hand drawn website visuals. I also developed a pseudo three dimensional shop render in Photoshop to visualise the physical brand environment and communicate the design concept in an immersive way.

Achievements
The brand direction received strong positive feedback, and the logo design advanced through the first stage of approval. The handcrafted illustration style and shop visualisation approach were noted for their charm and originality, helping establish a unique visual identity that resonated with the intended audience.